Shopify SEO Services For Large Catalogue Ecommerce Stores
As your strategic partner in growth, we help reduce complexity and solve big store problems. Expert SEO strategies for established Shopify stores with 200+ products:
- Get more customers
- Increase sales
- Grow revenue

Running a large catalogue Shopify store is tough
- Are you worried customers are missing your best products?
- Your store navigation feels… Messy?
- Unsure which commercial keywords to target?
- Are competitors outranking you and taking market share?
How we help your SEO

Technical Crawl & Indexation Audit
Reveals exactly where Googlebot is wasting crawl budget, so only high-value pages get indexed and ranked.

Catalogue Navigation
SEO-First Architecture fixes bloated, outdated, or illogical collection hierarchies so that search engines and users can navigate and find products faster.

Collection Page SEO
Turns underperforming category pages into keyword-targeted hubs that convert and rank. These are critical for success.

Product Page SEO
Improves rankings for long-tail and high-converting product queries by fixing thin content and applying rich schema.

Internal Linking System
Improves discoverability and authority flow across key collections and product clusters, boosting pages that aren't getting traffic.

Clients we work with
Interested in working with us? We work with established retailers or B2B wholesalers with large catalogs. Typically €1m+ in total annual revenue and 200+ SKU’s in lots of categories. You should have Shopify already or willing to invest in migrating to the platform. You must also have a growth mindset, understand that real results compound over time, and you’re willing to allocate resources to SEO strategy.
Our Industry Experience:
Water Sports, Vape Brands,
Automotive, Ecommerce B2B, & Marine.
How to Get More Online Sales
Step 1.
Book A Call With US
A 30 minute consultation call to discuss your ecommerce business, past sales performance, and marketing goals.
Step 2.
We Do Your SEO
A search engine marketing growth plan that shows you what's needed to get mores sales, timelines and required investment.
Step 3.
You Grow Your Online Sales
Once you're ready to get started, we will kick off the campaign. Most clients can start seeing increased sales orders within 30 days.

Hi, I'm Ciarán Oglesby
I help Shopify stores aquire more customers from Google Search by executing our proven ecommerce marketing process.
Why trust Oglesby Media?
At Oglesby Media, we’ve helped businesses across Ireland, UK, Canada, USA, and Australia grow their Shopify stores with transparent, results-driven SEO strategies. With over €10 million in added revenue for our clients, we take the guesswork out of SEO by offering clear packages with predictable, measurable results. No hidden fees, no confusion—just straightforward SEO that works.
We understand Shopify’s unique SEO challenges
Shopify has its own set of SEO challenges, from fixed URL structures to duplicate content and site speed issues. Our packages are designed to tackle these challenges head-on, optimizing your store’s architecture, handling product variants, and ensuring your site is fast and search engine-friendly. We know Shopify inside and out, and our expertise ensures your store performs at its best in search results.
Ready to See Results?
If you’re ready to take your Shopify store to the next level, we’re ready to help. Have a look at our SEO services and let’s start unlocking your store’s full potential.
FAQ
Common questions about Shopify SEO campaigns
Why should my business invest in SEO?
1. Increased Organic Traffic
SEO helps improve your store’s visibility in search engine results, driving more organic traffic to your site without the need for paid ads. Optimised content, product pages, and meta descriptions help attract more visitors searching for products like yours.
2. Cost-Effective in the Long Run
While paid advertising brings instant traffic, it requires continuous investment. SEO, on the other hand, is a long-term strategy that can deliver consistent results without ongoing ad spend. Once you rank well for relevant keywords, you can benefit from steady traffic without paying for each click.
3. Competitive Edge
In a crowded market, having strong SEO can give you an edge over competitors. If your competitors are not investing in SEO, you have the chance to outrank them, capturing more traffic and customers. If they are, you need SEO to stay competitive.
4. Build Brand Authority
Appearing higher in search engine results boosts your store’s credibility. Users tend to trust businesses that rank well, which can enhance your brand’s authority and recognition in your niche or market.
5. Sustainability and Scalability
SEO is scalable; as your business grows, your SEO efforts can grow with it. Adding new products or services can benefit from an already optimised website structure, helping them rank faster.
6. Support International Growth
For Shopify stores looking to expand into global markets, SEO can help you reach international customers by optimizing your site for different regions and languages. Implementing international SEO strategies, such as hreflang tags, localizing content, and targeting region-specific keywords, can help your store rank in search engines for multiple countries, driving international traffic and sales.
Given these benefits, investing in SEO can position your Shopify store for long-term success and profitability.
How long until we see results?
The time it takes to see results from a Shopify SEO campaign can vary depending on several factors, but here is a general breakdown of what you can expect:
1. Initial Indexing (1-2 Weeks)
After making SEO changes to your Shopify store (such as optimising meta tags, improving site speed, or enhancing content), it can take search engines like Google about 1 to 2 weeks to crawl and index these updates. During this phase, you might start seeing small improvements in visibility or rankings, but significant results typically take longer.
2. Early Results (3-6 Months)
In most cases, it takes 3 to 6 months to start seeing measurable improvements in organic traffic, keyword rankings, and conversions. This timeframe depends on factors like:
- The competitiveness of your industry and target keywords.
- The current state of your website’s SEO (whether it had any prior SEO work done).
- How aggressive and consistent your SEO efforts are (e.g., content creation, link building).
During this period, you might notice gradual ranking improvements for less competitive keywords or pages, but competitive terms and broader visibility will likely take more time.
3. Stronger Impact (6-12 Months)
Around the 6 to 12-month mark, you should start seeing more significant gains. By this time, your site could rank for more competitive keywords, your organic traffic should grow more steadily, and you may see an improvement in conversions if your SEO campaign has been well-optimised.
4. Long-Term Benefits (12+ Months)
SEO is a long-term investment, and the best results are often seen after a year or more. By continuously optimising your store, publishing new content, acquiring quality backlinks, and improving user experience, your Shopify store will build domain authority. This helps sustain high rankings and attracts consistent organic traffic for the long term.
Factors That Influence SEO Results
- Competition: More competitive industries or keywords may take longer to achieve top rankings.
- Content Quality: Creating high-quality, valuable content can speed up the process, as search engines favor authoritative content.
- Backlinks: The more quality backlinks you acquire, the faster you may see results.
- Website Health: Technical issues, like slow loading times or poor mobile optimisation, can delay SEO results.
While it’s not an overnight process, SEO compounds over time. If done consistently and strategically, it can deliver substantial and sustainable results for your Shopify store.
How do I know if SEO is working or not?
To know if SEO is working for your Shopify store, monitor key metrics like organic traffic growth, improved keyword rankings, and higher click-through rates (CTR) using tools like Google Analytics and Search Console. You should also see better user engagement, such as longer time on site, lower bounce rates, and increased conversions from organic visitors. Additionally, track improvements in your store’s domain authority and backlink profile, as well as technical factors like faster page load times and better mobile usability. If these metrics show positive trends over time, it’s a clear sign that your SEO efforts are paying off.
Is SEO a long term commitment?
Yes, SEO is a long-term commitment because it takes time to build and maintain search engine rankings. While you might start seeing some results in the first few months, significant improvements in traffic, rankings, and conversions often take 6 to 12 months or longer. SEO requires ongoing effort, such as continuously optimizing content, keeping up with search algorithm changes, and building backlinks. By treating SEO as a long-term strategy, your business can achieve sustained organic growth and stay competitive in the market.
Why should we trust Oglesby Media with our SEO campaigns?
You should trust Oglesby Media with your SEO campaign because we have a proven track record of success, helping businesses in Ireland, the UK, Canada, the USA, and Australia grow their Shopify stores with SEO. Our expertise has directly contributed to over €10 million in added revenue for our clients. Some in very competitive niches where ads are not permitted and SEO is the only available online traffic acquisition source. We take a tailored, data-driven approach to SEO, ensuring that every strategy is customised to meet the unique needs of your business. With our experience and dedication, we have consistently delivered measurable results, driving organic traffic, improving rankings, and increasing sales for Shopify stores across diverse markets.
Do you provide a warranty or guarantee?
Yes. All works are guaranteed for 30 days. If your website breaks due to our development work then we will fix it free of charge with 30 days following sign off. However if you edit a page and it breaks the formatting then there will be fixed charge for repair. If you would like to retain our services for ongoing website maintenance, book a call.
Can we meet in person?
We operate a location independent business which means any of our team can be in a different city or country from time to time. Therefore it’s not always possible to meet in person. We work with clients all over the world from Sydney, Paris, Dublin or LA and we use tools like Zoom, Google Meet for video meetings.
How do monthly retainers work?
Monthly retainers are recurring fees paid up front to reserve our services. They come in 3 or 6 month blocks depending on requirements.
What is your hourly rate?
We don’t work on an hourly basis as its unfair to your business and ours. We only work on fixed projects or monthly retainers or partnerships. That way we can dedicate more time and energy to the project without worrying about going over time.
Do you work with grants?
Yes. If you’re applying for government grants, We can help with your application. For example in Ireland we have helped past clients with application for Local Enterprise Office funding for the Trading Online Voucher Scheme.
How do we pay for SEO services?
Services start on receipt of 50% deposit of total project cost. Payment can be made by direct bank transfer or Stripe. If paying by Stripe, please note a surcharge of 2.9% will be added to the invoice to cover Stripe fees. The remaining balance is paid on project sign off by both parties.