Your Store is doing well. Your SEO isn't.
You've built something worth growing. Revenue is there, the products are right, and the store works. But too much of what you're turning over still depends on ads. And you know, if the ads stopped tomorrow, so would the revenue.
Your collection pages have no real content. Your best products are buried three clicks deep. Competitors with worse products are ranking above you because their site structure makes more sense to Google. None of this is obvious until someone looks properly.
We work with Shopify stores in the marine, watersports, and outdoor space turning over €1m+. Good products, solid revenue, and an owner who's done depending on paid channels to prop up growth. If that sounds familiar, you're in the right place.
They were stocking the best brands in Irish surf. Nobody could find them.
€2k → €90k
Average monthly online revenue
• 10k+ monthly organic visits
• 350 top 3 keyword positions
• #1 ranking for 11 stocked brands
"It was a completely transformative impact on the store. I had to hire extra staff to handle the orders, and we needed a new warehouse."
Here's how we grow your Shopify store
1. Technical & Domain Foundations
Before any content gets written, we fix the structural issues that are silently costing you rankings. Most Shopify stores have more technical debt than they realise — crawl budget waste, duplicate content, broken links, slow pages.
- Domain & subdomain migration where needed
- Broken link cleanup & canonical fixes
- Crawl budget optimisation
- Image compression & page speed
- Theme audit for large-catalogue suitability
2. Catalogue Architecture & Navigation
For Shopify stores, collection pages are where organic traffic lands — not product pages. A well-structured collection hierarchy, built around how customers search, is the single biggest lever available to most stores.
- Full taxonomy rebuild based on sales & search data
- Collections organised by type, size, gender & use case
- Brand-level collections for every stocked brand
- Mega menu architecture for large catalogues
- Internal linking between collections & products
3. Collection & Product Page SEO
An empty collection page won't rank. We write targeted content for every key collection, fix thin product descriptions, and apply structured data so Google understands exactly what you sell and who it's for.
- Keyword-targeted collection page content
- Original product descriptions (no brand copy)
- Schema markup & rich results
- Size guides & buying guides via Shopify metafields
- Review integration for social proof & SEO
4. Content & Brand Strategy
Gear guides, size guides, and brand collections capture high-intent shoppers at the top of the funnel — people who are researching before they buy. Done right, these pages outrank the brands themselves in local search.
- Gear guide blog strategy targeting buyer research queries
- Brand collection pages for every stocked brand
- Size & buying guides via Shopify metafields
- International market expansion where relevant
- Team training on product optimisation
5. Grow & Compound
SEO isn't a campaign with an end date. As rankings build, so does authority — and the stores that commit to it long enough see results that paid channels simply can't replicate. The surf shop went from €2k to €90k a month. That doesn't happen overnight, but it does happen.
- Ongoing content & collection optimisation
- New product & range optimisation as stock arrives
- Performance reporting tied to revenue, not rankings
- Regular strategy reviews as the store grows
Hi, I'm Ciarán Oglesby
I didn't set out to specialise in SEO. A client asked us to take a look at their Shopify store after we'd built their website. They had good products, decent traffic from ads and Facebook, and almost nothing coming from Google search. That first project changed the direction of everything.
What I found was a problem that kept showing up in store after store: solid businesses with real revenue, run by people who understood their products and their customers, but with Shopify stores that were structurally invisible to search engines. Not because they'd done anything wrong — just because nobody had ever looked at it properly.
I work almost exclusively with stores in the marine, watersports, and outdoor space. Partly because the SEO opportunity in that niche is genuinely underexploited. Mostly because I love to sail, I surf, I hike so I understand the customer. I know what someone searching for a premium 5mm wetsuit in November is thinking, because I've been that person.
Ready to get more customers?
Book a 30 minute call. We'll look at your store, talk through where the organic opportunity is, and tell you honestly whether we're the right fit.
