I'm not sure who coined it and a quick google search didn't reveal anything conclusive. I'm sure ChatGPT would only be too eager to make something up.
But either way its often used in the retail industry to emphasise the importance of paying attention to small details in order to achieve success.
In the context of ecommerce, particularly on platforms like Shopify, this phrase highlights the need for meticulous attention to details such as product descriptions, images, pricing, and SEO optimisation to enhance customer experience and drive sales.
Here are some key details to focus on:
- Keyword Research: Use tools like Google Search Console and Ahrefs to Identify relevant commercial keywords that customers use when searching for products like yours.
- Keyword Placement: Strategically place these keywords in your product title, URL, headings, image file names, and meta description to improve search visibility.
- High-Quality Images: Use multiple high-quality images to showcase your products from different angles, helping customers visualise the product. Bonus points for also including video or lifestyle images on the product page.
- Product Information: Clearly display pricing and variant info (e.g. sizes, colours,) to reduce confusion and increase conversions.
- Detailed Specifications: Provide detailed product spec such as dimensions, weights, and materials to help customers make informed decisions. Include care instructions and warranty info if relevant.
- HS Codes and GTIN Codes: Include HS codes when shipping internationally(outside EU 🇪🇺) to ensure smooth customs processing and to provide DDP service. GTIN codes are necessary for optimal Google Shopping ads performance.
- Social Proof & Reviews: Encourage customers to leave reviews and star ratings. Reviews(both good and bad) increase trust and can boost conversions significantly. Highlight any notable endorsements, certifications, or awards your product has received to build credibility.
- SEO Title and SEO Description: At the bottom of the Shopify product page, optimise your Search Engine listing to entice clicks and include target keywords naturally.
By focusing on every detail, you can create Shopify product pages that attract more shoppers and convert them to customers.
Stay tuned next week for more tips on optimising your ecommerce store on Shopify.
Good luck out there!
🤙 Ciarán
