Your store's on-site SEO, built properly. Done for you in 3 months.
Most Shopify stores have the same problem. The products are good, the brand looks the part, and there's clearly demand out there. But organic search is producing almost nothing.
Good products, real customers, but SEO isn't pulling its weight
This is a good fit if you've got a real store with real demand but organic search hasn't delivered yet. Maybe you've had SEO work done before and it didn't stick. Maybe you've never touched it. Either way, if the on-site foundations aren't right, nothing else you do with SEO will compound the way it should.
We work with stores up to 100 products for this engagement. If your catalogue is larger, get in touch and we'll talk through the right approach.
Good fit
Established Shopify store, real products, real customers. SEO hasn't worked yet or was never set up properly.
Not a fit
Brand-new stores with no traction, or stores needing ongoing link building and content creation rather than on-site foundations.
Four Pillars. All implemented.
This isn't an audit dropped in your inbox. We get into your store and fix it.
Technical SEO
Crawl analysis, indexability, URL structure, canonical issues, broken links, redirect loops, orphan pages, duplicate content, site speed, and liquid theme structure including H1s, schema, and image alt text.
On-page optimisation
Collection and product templates optimised for meta titles, H1 structure, alt text, and internal linking. New collection pages created based on keyword research. SEO-focused content including descriptions and FAQs.
Structured data and AI discovery
Schema markup enhanced across the store. Shopify product category metafields configured to feed AI-powered search and shopping surfaces. As AI discovery grows, this is no longer optional.
Bespoke training videos
Custom Loom walkthroughs recorded on your actual store. Covers how to upload and optimise product pages, including any custom metafields built specifically for your setup. Made for your team, not a generic library.
Three months. Clear process.No waiting around.
Month 1
Discovery call, store access, technical audit, priority fixes begin immediately.
Month 2
On-page optimisation, new collection pages, schema implementation.
Month 3
Final optimisations, AI discovery setup, bespoke training video handover.
1. Discovery call
We look at your store together, talk through your market and goals, and confirm we're a good fit before anything starts.
2. Access and onboarding
Shopify collaborator access plus Google Search Console and GA4. Short questionnaire, onboarding call, then we get stuck in.
3. Implementation
We work through the store over three months. You see changes being made in real time. No waiting for sign-off on every small task.
4. Handover
Custom training videos, a clean store, and a clear picture of where the organic opportunity sits. For stores that want to keep building, this leads naturally into a retainer.
A store that's ready to rank
- A technically clean Shopify store with no crawl blockers, canonical issues, or duplicate content.
- Optimised collection and product pages built around how your customers actually search.
- New collection pages targeting keyword gaps your store was previously invisible for.
- Schema and structured data set up for both traditional search and AI-powered discovery.
- Custom Loom training videos so your team can maintain and build on the work going forward.
Frequently asked questions
What size store is this for?
We take on stores up to 100 products for the Foundation engagement. If your catalogue is larger, get in touch and we'll talk through the right approach.
Is this a retainer?
No. The Foundation is a fixed-term engagement with a defined scope of work. There's no ongoing commitment. That said, many stores move into a retainer after the Foundation is complete, and the work we do sets that up well.
Does this include link building?
No. The Foundation is focused entirely on on-site SEO. Technical fixes, on-page optimisation, schema, and structured data. Link building is a separate service.
What do you need from us to get started?
Collaborator access to your Shopify store, plus Google Search Console and GA4. A short questionnaire, then an onboarding call, and we get to work.
Ready to build your foundation?
Book a 30-minute call. We'll look at your store, talk through where the gaps are, and tell you honestly whether this engagement is the right fit.
